Vitamin D Market Growth and Demand

Vitamin D Market Growth and Demand

Vitamin D Marketing

Vitamin d is a key nutrient for bone health and immunity. It can also prevent rickets in children. Vitamin d supplements are available in the form of pills and drops.

The demand for fortified milk alternatives, cereals, and beverages with vitamin D is expected to drive market growth. In addition, a shift toward plant-based products and wellness products may boost demand.


The increasing demand for vitamin d-rich dietary products is expected to drive the global market in the future. This is because vitamin D helps in the synthesis of calcium, which in turn supports bone growth and prevents osteoporosis. Also, it aids in the absorption of phosphorus. Additionally, it plays a crucial role in preventing diseases such as rickets and hypercalcemia.

Several studies have linked vitamin D to various health outcomes, including bone health and osteoporosis, cancer, cardiovascular disease (CVD), depression, multiple sclerosis (MS), and type 2 diabetes. However, evidence is mixed as to whether higher 25(OH)D levels decrease or increase the risk of these outcomes.

Food fortification is a key strategy to ensure adequate intakes of vitamin D. It is a growing trend in both developing and developed countries as it can help reduce malnutrition, especially among children. Moreover, it can also reduce the incidence of rickets in young children. In addition, it can reduce a range of chronic conditions such as autoimmune disorders and cardiovascular disease.

Side Effects

Many studies have examined vitamin D and a variety of health outcomes, including bone health and osteoporosis, cancer, cardiovascular disease (CVD), depression, multiple sclerosis (MS), and type 2 diabetes. Some of these findings have been contradictory, and the evidence is inconsistent and inconclusive.

Vitamin D deficiency is commonly manifested as rickets, in which existing bone tissue is not properly mineralized, leading to soft bones and skeletal deformities [43]. Severe vitamin D deficiency can also lead to hypocalcemia, with symptoms including tetanic spasms, weakness, heart failure, and renal complications.

In some individuals, high doses of supplemental vitamin D may cause hypercalcemia, with symptoms such as nausea, vomiting, abdominal pain, and constipation. Those taking the diuretic thiazide should be cautious, as this medication decreases calcium absorption and can increase blood levels of the vitamin [44]. Vitamin D interacts with some medications, and some drugs can affect its metabolism. For this reason, people should consult with their doctors before consuming dietary supplements.


The vitamin d market is expected to grow at a high rate due to several factors. These factors include the increased consumption of dietary supplements and a rise in health awareness among consumers. The growth of this market is also driven by the increasing demand for organic and vegan products.

The addition of vitamins and mineral nutrients to food is regulated under the Food and Drug Regulations. To change the levels of these nutrients in fortified foods, a Governor in Council (GIC) process to amend the Food and Drug Regulations must be undertaken. This process can take up to two years. In the meantime, an Interim Marketing Authorization (IMA) can be used to permit the immediate fortification of certain foods with a higher level of a particular vitamin or mineral nutrient than is currently permitted under the Regulations.

Market Size

The market for vitamin D has witnessed significant growth over the last few years. The growth is driven by factors such as rising ailments caused by nutritional deficiencies, increasing physician referrals, and growing geriatric population. In addition, changes in lifestyles and increase in the use of nutricosmetic products are also expected to boost the market over the next few years.

The growing incidences of osteoporosis is expected to drive the demand for vitamin D supplements. The disease is a bone disorder characterized by a decrease in bone density and bone mass. It can be caused by a lack of sun exposure, age, gender, and low calcium intake.

The Asia-Pacific market is expected to grow at the highest rate in the coming years. This is due to rapid urbanization, changing lifestyles, and western influence on food consumption. In addition, the obsession with fairness among people in the region is anticipated to drive the demand for vitamin D.

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